If you ever had sisters, you probably remember how they loved to play dress-up. Although you wouldn’t admit it, you probably played along with them a time or two; dressing up and pretending that you’re somebody different. You might have even been in a few amateur theatrics that you put on in your own living room, for an audience of your parents.
You know something? Women never really outgrow that stage of playing dress up. They like getting dressed up fancy, just to do it; even if there’s no reason. That’s part of the joy of shopping for women; just getting to go dress up in something different.
Dressing up also changes how they feel about themselves. One of the reasons that women buy so much clothing is that they think they’re ugly. Granted, not all women think they’re ugly. There’s the one or two percent out there who are really stuck up about how they look. But with women, there’s pretty much no middle ground. Either they thing they’re God’s gift to mankind, or they think they’re ugly. They might have a moment or two where they don’t think that way, but those are rare moments.
When a woman puts on something new and pretty, it makes her feel pretty; that makes her feel good about herself. So, when your wife buys new clothing, she’s trying to make herself feel good. That’s it.
They also like it when we dress up. Something about a man, dressed up in a nice suit, attracts a woman’s eye. Now, women aren’t visually stimulated like men are, but they do notice how one is dressed. My wife always comments when I get dressed up. Guess what? She’s not alone in that.
So, here’s the plan. Since Friday night is probably your date night, make it a fancy one this week. I don’t mean that you have to go out to the fanciest restaurant in town (although you can if you want), just that you have to be the fanciest ones in town. Put on your best and have her do so too. If you end up eating I McDonalds, everyone will be staring at you. That’s all right, let them think you just came from the prom.
Maybe you could put a little acting into the game as well. Pretend that you’re Al Capone and she’s your doll. Or, you could pretend that you just struck it rich, and she’s a gold digger. Have a little fun; get out of your routine, be somebody you’ve always dreamed of being.
The point is to help her feel good about herself. Just getting dressed up will do that. Any stares or attention she gets will help her feel good too. Like I said, have fun, laugh, make the most of it.